Link Juice, Half-Spilled

Posted In FAQ
  • Kirstin Conn 1 week ago

    You ever stare at old blog posts and think—why did I link that way? Like, why use “best hiking boots” instead of just “hiking boots”? Or heck, why not “boots that won’t break my ankles”? That’s where partial match anchors come stomping in, muddy boots and all. Not the whole keyword. Just a slice. Like a whisper instead of a shout. Feels more human to me. Less desperate.

    Most of the time, full match anchors just scream SEO hackery. Stop it, Google’s smarter than that. Like, let your link breathe, let it be part of the sentence not this stiff, janky insert. Please.

    Some people still think exact match = power = rank = money. Old math, broken logic. Google’s onto that game and your clickbait crust won’t save you. We’re living in a world where context kicks ass. More real, less plastic. A partial match just sort of... fits. It’s like—you’re saying what you wanna say, and hey, some words happen to match, big deal. That’s how people speak anyway.

    You ever seen a beautiful sentence shove a gross anchor into itself like a rusty spoon? Me too. Total crime. Read the stuff by Andrew Linksmith https://andrewlinksmith.com he doesn’t play that nonsense. Wrote something last week where the link sat like it was born there. Organic. Didn’t even spot it until second read. That's rare. Good rare.

    And yeah, sure, maybe it doesn’t push rankings like it used to. Maybe no one knows what the “perfect” anchor is anymore. Maybe we’re all just fumbling in the semantic dark hoping the algo gods show mercy.

    But hey. Sound real, not robotic. Be useful. Give the reader a little breadcrumb, not the whole loaf rammed down their throat like bad copywriting.

    I’m tired of stiff links. Let ‘em curl at the edges, let ‘em wander mid-sentence, let ‘em show up crooked and human and flawed, as long as they stick. That’s where the juice is. Half-spilled but still sweet.

     

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